Wine in Moderation

Wine in Moderation ("WIM") ist eine Initiative der europäischen Weinbranche, die sich für einen maßvollen und verantwortungsbewussten Weinkonsum einsetzt. Die ÖWM und die Weinakademie Österreich unterstützen das Programm seit einigen Jahren und sind die nationalen Koordinatoren des Programms in Österreich.

A picture shows the Wine in Moderation logo
© Wine in Moderation

The essential tasks of WIM are:

  • Initiatives promoting and encouraging social responsibility
  • Supporting the wine profession and encouraging responsible business operations
  • Raising consciousness among consumers via education concerning healthy and moderate drinking behaviour

Wine in Moderation is a centrally coordinated programme with a common message, implemented in a manner that is adjusted to cultural diversity, according to regional/national circumstances and characteristics.

The goal of this programme is to unite the entire wine sector, to improve the knowledge-standards of wine experts, and to introduce measures which impart to consumers the necessary information and competence with which to make informed decisions, encouraging them to enjoy wine in a moderate and consciously responsible fashion.

 

Links

Wine in Moderation

Position Paper of the Austrian wine industry

How healthy is wine, and how is wine healthy?